The global online casino industry is in the midst of a massive boom. By the end of 2025, the casinos & casino games market is projected to reach a staggering $226.90 billion in value. As digital entertainment becomes more accessible and immersive, online casino platforms are evolving rapidly—shifting away from traditional gameplay into highly engaging, mobile-first experiences.  

At the center of this transformation is a growing number of gaming providers and platforms working together to capture market share and deliver next-generation gaming experiences. One platform leading the charge in Asia is Solaire Online. 

Growth of Solaire Online 

Originally known for its luxurious land-based resort and casino in Manila, Solaire Casino has successfully extended its influence into the digital space. Under the leadership of Bloomberry Resorts Corporation Chairman and CEO Enrique Razon Jr., Solaire’s digital transformation has become a strategic priority. A key part of that online strategy has been its partnership with Jili Games, a fast-rising developer known for its vibrant and culturally tuned online slot and arcade-style games. Together, Solaire and Jili are pushing boundaries—turning a regional partnership into a global marketing success. Here’s how Solaire has marketed Jili Games to the world. 

Strategic Branding and Co-Positioning 

Solaire has leveraged its well-established luxury and high-quality brand image to elevate the perception of Jili Games on the global stage. By featuring Jili Games prominently in its digital casino platform, Solaire has positioned the brand not just as a game supplier but as a premium gaming partner. This co-branding effort includes: 

  • Highlighting Jili’s games in exclusive promotions.
  • Featuring Jili in Solaire’s official gaming content and online campaigns.
  • Creating custom-branded Jili game experiences tailored to Solaire’s audience.

This approach gives Jili instant credibility in new markets. When international players see Jili associated with Solaire’s prestigious brand, it signals trust, quality, and excitement, making them more likely to engage with the games. 

Localized Content and Cultural Relevance 

One of Solaire’s smartest marketing strategies has been aligning Jili Games with local and regional player preferences, especially in Southeast Asia where cultural motifs, legends, and festivals resonate deeply with players. 

Through close collaboration, Solaire and Jili have: 

  • Launched themed games that reflect regional holidays like the Lunar New Year and Songkran Festival.
  • Designed gameplay around mythical creatures, ancient warriors, and traditional Asian symbols that appeal to players across the Philippines, Thailand, Vietnam, and beyond.
  • Offered multilingual game options to cater to a diverse player base.

By helping Jili stay culturally relevant, Solaire has not only expanded its user base but also deepened engagement with players who feel that the games are made for them. 

Tapping into Influencer and Streaming Culture 

Solaire has also recognized the power of content creators, streamers, and online influencers in driving awareness and excitement for Jili Games. The rise of game streaming—especially on platforms like Facebook Gaming, YouTube, and Twitch—has allowed Jili’s colorful, arcade-style games to go viral among millennial and Gen Z audiences. 

Solaire has supported this movement by:  

  • Sponsoring live-streamed gaming events featuring Jili titles.
  • Collaborating with gaming influencers to showcase big wins, bonus rounds, and exclusive features.
  • Sharing highlight reels, teaser trailers, and gameplay walkthroughs on social media.

These efforts give Jili a global digital footprint, exposing the games to international players well beyond Southeast Asia. The dynamic, action-packed nature of Jili’s titles makes them naturally suited for social sharing, turning casual viewers into new players. 

Cross-Platform Optimization and Global Reach 

As part of its international strategy, Solaire has ensured that Jili Games are fully optimized for mobile, desktop, and tablet use, enabling access for players around the world. Solaire’s platform supports multiple currencies and payment gateways, including e-wallets and cryptocurrency—key for attracting players from different regions with different transaction preferences. 

Additionally, Solaire has: 

  • Developed multilingual support for Jili’s games and UI.
  • Deployed cloud-based infrastructure to minimize latency for international users.
  • Used data analytics and A/B testing to refine marketing strategies in different regions based on player behavior.

This technical and logistical infrastructure has helped Jili Games reach a global audience, removing barriers to access while maintaining a smooth and secure gaming experience.   

Conclusion 

 As the global online casino market surges toward a projected $226.90 billion valuation, platforms like Solaire are seizing the moment—not just to grow, but to innovate and lead. A key part of that innovation has been Solaire’s strategic collaboration with Jili Games, a partnership that has combined content, culture, and cutting-edge marketing to achieve worldwide success. 

 Through premium branding, cultural alignment, influencer engagement, and global optimization, Solaire has turned Jili from a rising Asian game developer into a globally recognized name in online gaming. In doing so, Solaire has not only enhanced its own digital presence but has also set the standard for how gaming platforms can market content in the era of worldwide digital entertainment.  

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