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Industry Best Practices Write For Us

industry best practices

When you use a website builder to build your website, the About Us page is one of the first support pages you’re likely to design, no matter what industry you’re in. For Submitting Your Articles, you can email us at contact@

They may have different tags (about, story, mission), but these types of pages generally have the same primary purpose: to be the page where a brand says, “This is us.”

When a visitor requirements to learn more about you or your company, the About page is the page they’ll turn to.

Industry Best Practices  About page is a place for your startup story, a place to showcase your business achievements, and a sales page that answers the most pressing questions new customers have nearby your business.

What an About Us sheet should be is a goal-driven sales page that highlights your story and your brand’s biggest selling points at the top of the page and makes a solid first impression on customers. Curious.

In Shopify’s customer trust research, we found that customers navigate to an About Us page to learn more about the brand and the people behind the products. You are About Us page should address these two oddities that help buyers make decisions.

What is an About Us page?

Buyers are also interested in a company’s mission. They use the About Us page to determine if they share the company’s core values ​​and decide whether to buy from the company.

  • Communicate the history of your business and why you started it.
  • Describe the customers or the purpose your business serves.
  • Explain your business model or how your crops are made.
  • Give your company a face by introducing the founders or members of your team.
  • Include compelling content (e.g., an explainer video, data visualizations, links to blog posts) that might otherwise clutter your home page.

Your About page will be about you, but that doesn’t mean you can’t borrow some ideas from others, especially regarding structure and design.

  • Magic Spoon
  • Oceanpark swimsuits
  • Imperative cosmetics
  • All birds
  • Buck Mason
  • Iya food
  • chubby
  • Milk Bar
  • Wild
  • BOOM! By Cindy Jose
  • Moon
  • Wild fork
  • 4ocean
  • yeti
  • 40 colors
  • MVMT
  • Maria Forleo
  • Cotopaxi
  • Teamwork standard
  • Mailchimp

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